Black Magic,
White Smile

Now in Canada

Be the first to use
Black is White!

The Switzerland trend to whiten teeth
that will take over Canada.

Black Magic,
White Smile

Now in Canada!

Be the first to use
Black is White!

The Swiss trend to whiten teeth
that will take over Canada.


Win a CURAPROX gift set
worth $95

A carbon activated whitening toothpaste
The CURAPROX Black is White toothpaste uses Swiss premium-grade activated carbon
(and not an abrasive carbon powder).

It naturally and safely absorbs stains and toxins to offer a healthy bright smile!

Can it be harmful for my teeth?

Black is white has a Relative Dentine Abrasivity (RDA) of 76, meaning that it is non-abrasive for your tooth enamel. In comparison, most well-known whitening toothpastes sold currently on the market are classified as highly abrasive (RDA of 100 or more). A regular carbon whitening toothpaste is indeed quite abrasive since it comes in a powder form. Carbon particles are then scrubbing the teeth to whiten it, attacking enamel at the same time. Our toothpaste uses activated carbon, meaning that the carbon we use is completely integrated in the toothpaste itself during the manufacturing process so that no loose particles of carbon can be found. By doing so, the carbon is able to whiten the teeth by absorbing stains instead of scrubbing them.

The Black
Is White Magic

Safe for the environment
Gluten free
Not tested on animals
Safe for kids, pregnant women,
orthodontic braces and implants

An Eccentric


5,100 ultra-soft bristles of 0.1mm made of CUREN® instead of nylon to clean 100% of your teeth. No exception.

Did you know that you do not need to apply a strong pressure on your toothbrush to clean them perfectly? Let the bristles do the work for you!

Regular Toothbrush | 500 to 1,000 bristles

CURAPROX Toothbrush | 5,100 ultra-soft bristles


Eight edges
A handle with eight edges: easier to use the toothbrush at the right angle.


Nostalgic & consistent
Classic and timeless. An appealing design.